Modus Primo - Toscana Igt - Tuscan Red Wine Ruffino


Modus Primo

The story

Modus – Latin for “method” and “measure” – is Ruffino’s modern expression of a blend of three noble varieties. Modus is a highly acclaimed Supertuscan, whose first vintage was 1997. Modus Primo represents the next step in the evolution of Modus, achieved through further selection, in every vintage, of the excellence of the Poggio Casciano terroir.

Winemaking notes

The Merlot, Sangiovese and Cabernet Sauvignon are harvested separately, according to the perfect ripening of the grapes. The alcoholic and malolactic fermentation take place in temperature-controlled steel tanks, followed by 18 months aging in new French oak barriques.


Deep garnet and ruby red.


The bold opening conveys the aristocratic expressivity of the grape varieties, individually recognizable but well blended, with dark notes of mature black fruit. Elegant and discreet, the wood completes the bouquet.

Tasting profile

The first sip seems almost haughty, but this wine is generous and complex, with a dark core and a radiant finish. The tannins are high and precise and mark the boundary with a gloriously clear finish.

Full tasting Notes

Modus Primo represents the next step in the evolution of Modus, achieved through conveying the best of the extraordinary Poggio Casciano terroir in every vintage.

Food pairings

Top Italian and international meat dishes, mature cheeses.

Production area


Winemaking details Modus Primo

Grape varieties

Cabernet Sauvignon, Merlot, Sangiovese


The grapes come from three separate vineyards on the Poggio Casciano estate, in the Tuscan hills a few miles from Florence


18 months in new barriques

Serving temperature


Did you know?

The compass shown on the label depicts the balance of elements that compose a Supertuscan: the vines, the sun, the land, time, labor and, indeed, the method.

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