Our sustainability journey led us to seek a higher level of responsibility in 2017. This marked the launch of Ruffino Cares, our sustainability strategy, bringing together all our environmental sustainability initiatives and corporate social responsibility (CSR) projects. We have integrated the work behind our various certifications into a single strategy: starting with ISO 14001 to improve environmental performance and ISO 45001 to enhance working conditions; moving through SQNPI for integrated farming practices in our vineyards and Prassi di Riferimento UNI/PdR 125:2022 for gender equality; and culminating, most recently, in the achievement of VIVA certification, the sustainability program promoted by the Ministry of the Environment.
"Sustainability" as a strategic principle is invaluable. It involves creating a production system capable of enduring indefinitely without depleting its vital resources. It's about lasting, regenerating, and inspiring our people and partners towards a sustainable, circular economic and production cycle. That's why we're dedicated to projects beyond mere business, including environmental sustainability, diversity, inclusion, responsible wine consumption education, and our commitment to social causes. Our goal is to consistently craft wines that honor the terroirs and exemplify high standards. In doing so, we aim to enhance conviviality and the joy of shared moments. This commitment also reflects the growing consumer demand for sustainable products rooted in a responsible value chain.

SAFEGUARDING THE ENVIRONMENT AND ITS BIODIVERSITY IS OUR PARAMOUNT MISSION, ACHIEVED THROUGH THE IMPLEMENTATION OF SUSTAINABLE PRACTICES.

SAFEGUARDING THE ENVIRONMENT AND ITS BIODIVERSITY IS OUR PARAMOUNT MISSION, ACHIEVED THROUGH THE IMPLEMENTATION OF SUSTAINABLE PRACTICES.

Our path towards environmentally responsible cultivation began in 2013 and continues to thrive through ongoing improvements in management practices.

Key milestones include the adoption of an Environmental Management System (ISO 14001), which allowed us to analyze and mitigate our environmental impacts.

VIVA PROGRAM

In 2025, Ruffino joined VIVA, the sustainability program promoted by the Italian Ministry of the Environment and Energy Security, which aims to foster a production model that respects the environment, enhances the territory, and safeguards the quality of Italian wine.


PRECISION
FARMING

We prioritize vineyard and land care through precision viticulture and an agricultural best practices handbook. Our sustainable approach minimizes chemical use via advanced sensors and Decision-Making Support System (DSS) software.
Our initiatives include establishing sustainable vineyards, reducing chemical usage, embracing organic and green manure, and responsible water usage. 

INTEGRATED AGRICULTURE

We also embrace Integrated Agriculture (SQNPI certification) to reduce environmental impact. 
Sustainability involves achieving more with less. Italy's wine industry prioritizes value, quality, and exports, emphasizing businesses' role in driving meaningful change. We support biodiversity, local communities, and disadvantaged groups, transcending traditional sustainability. We actively engage in collective efforts, like developing a "Sustainability Certification System for the Wine Supply Chain," to establish a unified regulatory framework in Italy.

INTRO
VIVA PROGRAM
PRECISION FARMING
INTEGRATED AGRICULTURE
We foster an all-embracing culture that celebrates a multitude of backgrounds and perspectives, mirroring our consumers and the communities where we reside and operate, and where we all find a profound sense of belonging. We acknowledge diversity as a fundamental principle deserving of protection.
At Ruffino, we've long been committed to inclusivity, gender equality, and empowering our female workforce. In 2020, we formalized this commitment as a foundational pillar within Ruffino Cares, implementing a clear long-term strategy to bridge gender gaps. We firmly believe that fostering a positive and equitable environment not only enhances productivity but also strengthens our dedicated workforce, a true asset to our organization.
As of today, women make up over 46% of our team and hold significant leadership roles in 40% of cases. In 2023, we proudly attained gender equality certification. Photo Credit: Helena Lopes (@wildlittlethingsphoto)

RUFFINO FOR OTHERS: GIVING BACK TO THE COMMUNITY AND NATURE

We are dedicated to enriching both our community and nature through meaningful contributions and we hold a strong belief in the responsibility that businesses owe to the community. Therefore, we actively foster initiatives and projects that enhance our local presence with the aim of reciprocating the hospitality we receive. The commitment to "giving back" forms a cornerstone of Ruffino Cares, facilitating enduring community relations and business growth. Over time, we have made meaningful contributions to our neighboring communities through various endeavors spanning social, educational, economic, and environmental domains.
Ruffino supports MIA.DI, founded in 2015 by parents of childhood cancer survivors as a way to give back to Meyer Children's Hospital in Florence. We also actively participated in and promoted the "In Vino Virtus" social awareness campaign in collaboration with the Italian State Police, focusing on the advocacy of responsible and moderate alcohol consumption, as well as safe driving to address the pressing issue of driving under the influence.

LIFE VitiCaSe

Ruffino is a partner of LIFE VitiCaSe – Viticulture for Soil Organic Carbon Sequestration, a pioneering project with unique characteristics in Europe and at the forefront globally, dedicated to Carbon Farming in viticulture. The project focuses on a range of agricultural and soil management practices aimed at increasing the capacity of vineyard ecosystems to capture and store atmospheric carbon.


The main objectives of LIFE VitiCaSe are:

  • • Increase agricultural soil carbon stocks
  • • Reduce greenhouse gas emissions
  • • Contribute to climate change mitigation
The project activities include:
  • • Creation of a database on agronomic practices;
  • • Development of a reliable and certifiable digital tool to estimate carbon stocks;
  • • Integration of the digital platform with blockchain technology;
  • • Validation of the system through field analysis;
  • • Implementation of the system in four pilot vineyards across three agricultural companies;
  • • Certification of Carbon Credits and their placement on trading platforms;
  • • Monitoring of technical and economic results;
  • • Transfer and replication of the system.
The LIFE VitiCaSe project has received funding from the European Union’s LIFE Programme under Project 101113620 — LIFE22-CCA-IT-LIFE VitiCaSe, “Viticulture for Soil Organic Carbon Sequestration.”

OUR CERTIFICATIONS

SQNPI qualita sostenibile

The Ruffino Group is a participant in the sustainability certification program for the viticultural industry supply chain.
Our enduring commitment is focused on fostering greater social equity throughout the entirety of this supply chain. This commitment is exemplified through our collaborations with suppliers and employees, diligent monitoring of our resource consumption and environmental footprint, and the implementation of comprehensive strategies and initiatives aimed at mitigating any adverse impacts. For further information, we invite you to consult our Sustainability Report or contact the SQNPI Observatory via the following email address:

OsservatorioSQNPI@masaf.gov.it

OUR
SUSTAINABILITY REPORTS

PAST REPORTS
2023 2022 2021 2019