For several years now, we have felt the need to commit to higher ideals of responsibility, hence Ruffino Cares. This brand encapsulates all of Ruffino’s environmental responsibility and corporate social responsibility (CSR) campaigns.
“Sustainability” is an invaluable concept since it revolves around the capability to create a production system that can endlessly repeat activities without depleting or exhausting its various production factors. It must be a system capable of endurance and regeneration over time, which inspires all those committed to it, people and partners alike, to sustain a lasting and circular economic and productive cycle.
For this reason, Ruffino is involved in projects and campaigns that extend beyond the concept of business, focusing on environmental sustainability, responsible drinking, commitment to others and women empowerment.
“Ruffino Cares” embodies all of this.