Sustainability Report FY 2021

29 RUFFINO | Sustainability Report FY 2021 Giving Back, which is a key topic for Ruffino. The company is actively involved inmany initia- tives to support local excellence and associations as well as helping weaker members of society and those in difficulty based on an inclusive, open and people-first vision. Diversity and Inclusion, to promote a culture of inclusivity characterized by a diversity of backgrounds and mindsets, which reflects our consumers and the communities in which we live and work and to which everyone feels like they belong. Starting with women empowerment projects, Ruffino is working to ensure the full and effective participation of women and equal lea- dership opportunities across all levels of the de- cision-making process in the company. The aim is to double the number of women in managerial positions between 2018 and 2022. This core vision of sustainability permeates the company business model and continues to fuel our desire to stand out and innovate the pro- duction methods, hence our products. The drive to continue producing wines that are good, su- stainable and enjoyable, which allow consumers to “ vivere di gusto ” (live a life of taste), enable the joy of being together, putting people first and re- specting the planet, means that we are working hard to become a “ Brand of Purpose ” by 2025. This ambitious objective is an answer to consu- mers who are increasingly in search of sustai- nable products that come from a chain with re- sponsible value. Visibility has been given in the document to the action areas, stating the reference to the logo and the four pillars at the start of the chapter or para- graph, depending on the subject.