Sustainability Report FY 2021

124 We manage as if we were guardians We preserve value through regeneration Methodological notes Annex We grow by sharing We respect our history through sustainable innovation Consumer focus and satisfaction, as well as product quality, are interdependent values and have always been one of our primary commitments. “Attention to quality” and “Attention to the client” are two of the core values stated in the Company Code of Conduct and Ethics. We are committed to respecting the highest standards of quality and agrobusiness legislation. We rely on our internal laboratory to conduct specific analyses on product samples and external experts for additional quality control. Safeguarding quality is a goal that we pursue every day as a guarantee of our products and to protect our consumers. Educating people about responsible drinking is one of the three pillars comprising Ruffino Cares. Our aim is to guide consumers in tasting wine in an informed way. We do so by encouraging good consumption practices and awareness campaigns about drinking wine responsibly. Consumer focus