Aqua di Venus Looking for Talent

Looking for Talent

Aqua di Venus wants you!


One of Ruffino’s creations, Aqua di Venus, a symbol of divine beauty, is embarking on a quest to find a talented photography enthusiast, even someone without any experience, who has the natural ability to capture beauty through a lens. In addition to receiving a professional Sony camera complete with a lens (Sony a7 III + Sony FE 24-105 F4 G OSS), the finalist chosen by a team of experts will be tasked with capturing a series of still life photos of Ruffino products in their own style and be remunerated 3,000 €. The photos will be brought together in a signed and printed monograph at the company’s expense. Ruffino’s aim is to discover and celebrate hidden talents and give them the chance to reveal themselves. If you think you might be the person we are looking for, enter now by filling in the form below and sending us one image that best demonstrates your talent.

Aqua di Venus



Aqua di Venus rosé and bianco encapsulate the sensuality, elegance and beauty of Botticelli’s iconic work – The Birth of Venus. These delicate and distinctive wines are new additions to Ruffino’s family of wines, Aqua di Venus bianco was first launched only last month. Each sip of Aqua di Venus will transport you to the Maremma, their birthplace in southern Tuscany, where the air is cool and salty, and the sun is soothingly warm.

These products are a celebration of natural beauty and it seemed only right that they would embark on a quest to discover a new beauty, a beauty told through the eye, creativity and skill of a photographer.


Vivere di Gusto. Flavours of Life.


Aqua di Venus Looking for Talent is brought to you by Ruffino, a company whose history spans over 140 years, and boasts a vast portfolio of wine labels, most of which are produced in Tuscany, but there is also a production in properties in Veneto. For a company born in Tuscany, wine has always had a meaning of inclusiveness, the symbol of a beautifully set table, something that unites and makes people feel good. It’s no coincidence that the company slogan is “Vivere di Gusto”, “Flavours of Life”, that is living with taste and experiencing magical moments surrounded by people you love. In addition, the company has always pursued the concept of beauty, taste and sustainability and now finds itself in search of someone who can project all of these values through the beautiful art of photography.

Entry Guide

The search for talented photographers begins!

Step 1

Entry Submission

You can enter from 2 April to 15 May 2021 by uploading one image via the form below.


2 April – 15 May 2021

Step 2


A team of experts will assess the photos and determine a shortlist that could be up to 30 candidates. From 1 June 2021 the shortlisted finalists will receive an email notification and the shortlist will be announced online.


16 May – 31 May 2021

Step 3

Photograph a Ruffino kit

The shortlisted candidates will receive a kit containing Ruffino products (two bottles of Aqua di Venus and two glasses) to photograph and interpret in their own style. The photo will be sent to Ruffino no later than 15 July 2021. 


1 June – 15 July 2021

Step 4

Online gallery and best finalist is chosen

The images produced by the shortlisted candidates will be published in a special online gallery from 16 July 2021 until 30 September. By 30 September a team of experts will assess all the images and determine the best finalist using the criteria explained in the participation rules.


16 July – 30 September 2021

Step 5

Photography exhibition 

By 30 September 2021 the photos produced by the shortlisted candidates will be displayed in an exhibition hosted by Ruffino, with a special event to celebrate the opening.


A professional Sony kit

Sony a7 III + Sony FE 24-105 F4 G OSS


Every photograph needs the right tools to reach their full potential.

The chosen finalist will receive a professional Sony kit (Sony a7 III + Sony FE 24-105 F4 G OSS).

Create a monograph of Ruffino's products

Exposure and international recognition


The selected finalist will be commissioned to capture still life images of Ruffino’s products and be remunerated 3000 €. The images will be showcased in a signed and printed monograph at the company’s expense.

Team of Experts

Annarita Cicciarelli

Ruffino EMEA Marketing Director


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Stefano Caffarri

Writer & Photographer


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Matteo Fioravanti



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Andrea Varani

Fashion Photographer


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Sofie Delauw

Travel, Food & Lifestyle Photographer 


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